Esker on Air S6 E10: AR Reimagined: How Catalina Modernized Collections & Invoice Delivery

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Roadblocks and bottlenecks in your accounts receivable (AR) process aren’t just operational headaches, they’re strategic risks. Every delayed payment and resource-draining collection effort hurts your company’s cashflow, customer relationships and financial health. You can either keep ignoring them by putting your head in the sand or your can address your AR challenges head on. 

That’s exactly what Catalina Marketing Corporation decided to do. As a global marketing company with customers throughout the United States and Europe, Catalina was being hamstrung by manual, inefficient invoice delivery and collections processes. Even worse, they had practically no visibility into where, how and why their AR activities were failing. So they took the plunge into automation by partnering with Esker — and the results have been undeniable. 

In this episode of Esker On Air, Bilyana Gavrilova, Senior Director of Shared Services at Catalina, joins host Scott Leahy to share her company’s automation success story and her advice for other organizations considering AR automation. 

Listen now to discover: 

• What Catalina looked for in an automation partner 
• How Catalina improved DSO by 4-5 days & reduced past due payments by 5-10% with AI-driven automation 
• The advantages of payment portal integration via Esker partner Monto for faster invoice delivery 
• How enhanced visibility into payment delays empowers Catalina’s continued process improvement 

Listen to Season 6 Episode 10 of Esker on Air now!